The latest Alfa Romeo logo, designed by Robilant Associati, was unveiled in 2015 to celebrate the brand's 105th anniversary and the launch of the new Alfa Romeo Giulia. The logo preserves the iconic elements of the previous versions, such as the red cross of Milan, the green snake of the Visconti family, and the circular shape with the name of the company. However, the logo also introduces some modern touches, such as the removal of the laurel wreath, the simplification of the snake's shape, and the use of a silver and metallic color scheme. The new logo aims to convey the values of elegance, passion, performance, and innovation that characterize Alfa Romeo.